The plan began with a conversation: a fireside-style company discussion, time for questions and then a social hour where everyone could relax over drinks and light bites. The organizer was looking at Lazarus Brewing’s East Sixth location through RestauRent for a gathering of up to 40. A brewery was part of the idea from the start, giving the work event somewhere inviting to turn social.
A presentation with a better second act
The appeal is easy to understand. Once the discussion is over, the group already has somewhere to stay. People can keep talking, get to know each other and enjoy the setting around them. For the host, the venue becomes part of what makes the gathering worth attending.
Lazarus East Sixth brings patio options, optional outdoor bar service, catering and audiovisual capabilities into that picture. Those possibilities give a planner room to imagine an event with structure at the beginning and a more relaxed pace afterward.
For a brewery, this is an exciting way to think about the space. The beer helps set the tone, while the setting and hospitality can support an occasion with much more going on.
The guest list does not have to look the same every time
A different host came to RestauRent looking at Lazarus for a baby shower with 60 guests. The occasion could hardly be more different from a company discussion, yet the same brewery had caught the planner’s attention. That is the power of a place where people can comfortably imagine spending time together.
With 186 event inquiries through RestauRent, Lazarus East Sixth has drawn interest for birthdays, wedding receptions, showers and holiday celebrations. The taproom and patio can enter the conversation at several points in a person’s life, from gathering friends for a birthday to bringing family together around a wedding.
For brewery teams, that is a much bigger event story to tell. A distinctive setting can appeal to people planning very different occasions, each with their own reason to make the gathering special.
RestauRent gives the brewery a place in that search
When a host searches for somewhere to celebrate, the brewery deserves a chance to catch their eye. RestauRent brings venues into an event-focused marketplace where location, occasion and guest count help planners explore their options.
A branded profile lets a brewery like Lazarus show how the space feels and what an event there could involve. The planner can take the next step with an inquiry, and the team can work through the details using RestauRent’s communication tools. A patio gathering, a presentation followed by drinks or a milestone celebration can each begin with that conversation.
The plan makes the opportunity easy to pursue: one flat subscription per location, unlimited inquiries and no marketplace booking commission. For a brewery with space to gather, RestauRent gives the event offering a dedicated place to shine.
Illustrative scenario only — not venue-reported revenue, bookings or earnings.
A small event calendar can make a big difference
A hypothetical 40-guest gathering at $65 per guest represents $2,600 in event revenue. At a 30% contribution margin, two incremental events would cover a full 12 paid months of RestauRent. Four would deliver a modeled 163% return on the $1,188 subscription spend.* That is a compelling reason to give the brewery’s event offering a dedicated place to grow.
Frequently asked questions
What can a brewery market beyond happy hours?
Lazarus East Sixth attracted inquiries for birthdays, receptions, showers, rehearsal dinners and graduations. Breweries can showcase the occasions that suit their space, food and service.
Why use RestauRent for brewery event marketing?
RestauRent helps planners discover a brewery as a place to host an event, with a branded profile, direct inquiries and communication tools under a flat subscription.
Give your brewery another reason to fill the glasses
The next great gathering could start with someone discovering your taproom or patio. Start Free Trial and show event planners why their occasion belongs at your brewery.
Your first 3 months are free. Then $99/month per location, with unlimited inquiries and no marketplace booking commission. See pricing and terms.
*Illustrative returns, not venue-reported earnings. The assumed contribution margin is after event-level costs and displaced sales, before subscription expense. The return compares incremental event contribution with 12 paid subscription months; it excludes the free trial, other acquisition costs, fixed overhead and taxes.
